Warner Bros.

For the theatrical release of several high-profile Warner Bros. movies, the entertainment giant wanted to support its global territories by developing a centralized marketing program to be used on local and regional levels. The program, organized by WBCP head office in Burbank, CA, included catalogues of pre-approved premiums that could be used for a variety of retail promotions and licensee value-added programs. WBPC selected Promotional Partners as an approved vendor to develop the products which were featured in its catalogues. PPW’s work on the program included the release of Looney Tunes Back in Action; Scooby Doo 2, Monsters Unleashed; Cat Woman, Batman Begins and Superman.

Promotional Partners’ relationship with WBCP expanded to include projects outside theatrical premiums. One significant program was the development pre-purchase incentives for the release of Electronic Arts video game: Harry Potter: Quidditch World Cup. The program was launched in the UK at participating gaming retailers and covered a wide variety of items including collector pins, scarves, beanie hats and duffle bags.