Universal Studios

Promotional Partners was charged with designing a product that would help increase concession soft drink sales and profits at the theme park. By leveraging one of the park’s property licenses, PPW created an innovative souvenir bottle featuring the hugely popular cartoon character SpongeBob SquarePants. Consumer response exceeded expectations and the on-going, strong demand made the new drink bottle one of the park’s best selling souvenir bottle at concession stands, despite being one of the highest priced to consumers.