Jack In The Box

Promotional Partners Worldwide has worked with Jack in the Box® restaurants since 1996. The company was retained to assist Jack in the Box in becoming more competitive in the quick-service restaurant industry by enhancing the chain’s offering to children – specifically with the premium that comes with each Jack’s Kid’s Meal®. PPW’s approach was twofold: 1) to increase the awareness of the program and 2) to improve the customer experience.

By licensing popular properties in film, television and comic books, as well as developing strong generic programs, PPW leveraged trends and helped generate awareness and collectability for the premiums offered. Among the most popular was a DC Comics superheroes promotion that was as appealing to adult collectors as it was with children. Another winner was a tie-in with The PowerPuff Girls Movie, a theatrical release.

PPW has developed and delivered more than 60 licensed and non-licensed Jack’s Kid’s Meal programs to Jack in the Box. In addition, PPW has designed and developed a variety of adult premiums for Jack in the Box, including holiday ornaments, antenna balls, bendable figurines and bobble-heads.