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Zellers
In fall 2007, Zellers made a commitment to offer a kid’s meal program in their in-store fast casual restaurants throughout Canada. As part of that commitment, they agreed to run a number of 6-week branded promotions throughout the year. In their role as Agency of Record, PPW planned the calendar, selected and designed the toys and accompanying inserts and ensured on-time delivery so that each promotion began on time. Among the programs planned and executed in the first year were Max & Ruby Easter, The Magic School Bus travel toys and Play-Doh modeling toys. Keep an eye out for more exciting branded promotions to come!
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